Colombia Jorge Rojas

In the biodiverse mountains of Planadas, Tolima, Jorge Rojas represents a new generation of producer, one who marries a deep family legacy with a sophisticated, regenerative approach to agriculture. Having learned the coffee trade from his parents and grandparents, Jorge’s work is a continuation of a profound family tradition. This heritage is the foundation for his own seven-hectare farm, La Roca State, a property managed not just for production, but as a thriving, holistic ecosystem.

The bedrock of Jorge’s philosophy is the health of his land. The farm’s volcanic soil, naturally rich in organic matter, is the starting point for a system designed to be self-sustaining. Rather than depleting this resource, Jorge actively enriches it through dedicated organic practices. He eschews all chemical fertilizers and pesticides, instead building soil structure and fertility with compost and natural amendments. Plant covers are used throughout the farm to conserve moisture, protect the delicate soil microbiology from the sun, and prevent erosion. For Jorge, this is about more than sustainability; it’s about creating a living, resilient environment that produces healthier coffee plants.

This regenerative vision extends beyond the soil. La Roca State is managed as a balanced agroforestry system, where agriculture is integrated with the natural environment. Native trees are carefully preserved within the coffee plantation, providing essential shade and a vital habitat for a diverse array of wildlife, including hummingbirds, bluebirds, and countless pollinating insects. By protecting local forests, water sources, and biological corridors, Jorge ensures his farm operates in harmony with its surroundings.